ORLO & VALE / CONCEPT PROJECT
The abandoned-checkout flow.
Three emails bring a shopper back to the Atlas Weekender, from a gentle reminder to product benefits and a final follow-up.
Fictional brand and portfolio concept. Cart details and mailing addresses are demonstration placeholders.
EMAIL 01 / 03 · 1 HOUR AFTER CHECKOUT STARTS
Your bag is waiting.
A gentle reminder brings the Atlas Weekender back into view, with a clear cart summary and a return-to-bag button.
OPEN EMAIL PDF ↗Next: Product benefits ↓
EMAIL 02 / 03 · 1 DAY AFTER EMAIL 1
Good weekends start here.
A closer look at the bag connects its design details to a weekend away, giving the shopper reasons to return.
OPEN EMAIL PDF ↗Next: Final reminder ↓
EMAIL 03 / 03 · 1 DAY AFTER EMAIL 2
Still thinking it over?
A short final follow-up keeps the decision simple: the bag, the price, and one clear next step.
OPEN EMAIL PDF ↗Back to top ↑