LUNA RADIANCE / CONCEPT PROJECT

The welcome flow.

Five emails guide a new subscriber from first introduction to a simple skincare routine and a final reminder of the welcome offer.

Fictional brand and portfolio concept. Mailing addresses shown in the previews are fictional placeholders.

EMAIL 01 / 05

Welcome to Luna Radiance

Introduce the brand, present the first-order offer, and give subscribers one clear next step.

OPEN EMAIL PDF Next: Skin barrier
Complete first email: Luna Radiance welcome with a 15% first-order offer, hero image, introduction, routine button, and footer

EMAIL 02 / 05

Start with your skin barrier

Use product education to make the Hydration Barrier Cream relevant to a simple daily routine.

OPEN EMAIL PDF Next: Favorites
Complete second email explaining the skin barrier and featuring Luna Radiance Hydration Barrier Cream

EMAIL 03 / 05

Meet the favorites

Show how the serum and moisturizer fit together, then invite subscribers to explore best sellers.

OPEN EMAIL PDF Next: Glow routine
Complete third email featuring the Luna Radiance serum, barrier cream, product details, and routine invitation

EMAIL 04 / 05

Your simple glow routine

Turn individual products into a three-step path: serum, barrier cream, and overnight mask.

OPEN EMAIL PDF Next: Final offer
Complete fourth email with a three-step skincare routine and product images

EMAIL 05 / 05

One last welcome offer

Close the sequence with a concise reminder of the 15% first-order offer and its code.

OPEN EMAIL PDF Back to top
Complete fifth email showing the final 15% welcome-offer reminder and GLOW15 code